Toys - Kweenies take over Paris : A new collectible toy sensation that's here to stay

By Mulder, Paris, Galerie MR 65, 05 february 2025

Moose Toys officially launched the highly anticipated XOX Kweenie line of collectible toys in France at Paris Paris. The event, held at Galerie MR 65, brought together press, influencers and pop culture enthusiasts eager to discover this vibrant and stylish collection. With a concept that blends mystery, collectibility and fashion-forward aesthetics, the Kweenies are set to become a must-have for toy collectors of all ages.

Kweenies aren't just figurines; they're miniature fashion icons with bold personalities and unique character traits. Each Kweenie is packaged in a mystery box, making each unwrapping a delightful surprise. Two main series were presented at the event: the Fearless Kweens, designed for those who embrace courage and confidence, and the Quirky Kweens, which celebrate individuality and eccentric charm. Together, these two collections feature over 40 distinctive characters, each with a dedicated showcase that allows collectors to present their Kweenies in an elegant and organized way.

The press event featured two highly sought-after limited editions: the Universe Kween and the Cinema Kween. With only 1,000 units available worldwide, these exclusive figurines should be a collector's Holy Grail. In addition, Moose Toys has unveiled two XL models, Kween du Sucre and Kween Roar, measuring an impressive 28 cm and priced at 30 euros. These larger-than-life figurines offer an extra level of detail and collectibility that further enhances the Kweenie experience.

To immerse guests in the world of Kweenie, the event featured a series of interactive activities designed to engage participants and celebrate the playful, creative nature of the brand. Guests had the opportunity to take part in a positive vibes tattoo wheel, inspired by the Kween of broken hearts, as well as a make-up station hosted by the Kween of relaxation, where they could receive a glamorous makeover. Another highlight was the accessory customization area, where attendees, guided by the Kween of Art, could customize their own Kweenie-inspired accessories. The event also included an exciting unboxing corner, where lucky attendees were able to take home  their own intrepid or eccentric Kweenie, for a truly unforgettable experience.

The event was marked by the presence of several influencers who enthusiastically embraced the Kweenies universe. Notably, @marlenesasoeurr was spotted having fun at the make-up station and diving into the event's signature bathtub installation, adding to the playful and immersive atmosphere. Our editor Sabine joined in the festivities by getting a lucky tattoo, the perfect souvenir of the day. With such an engaging and well-orchestrated event, it's clear that Moose Toys is making a bold statement with the introduction of Kweenies to the French market.

Beyond their elegant exterior, XOX Kweenies stand out for their quality of workmanship. Each 10 cm figurine features high-end finishes, including metallic, glitter, liquid-filled, velvet, iridescent and phosphorescent elements. This attention to detail lends these collectibles an exceptional dimension, making each Kweenie a true work of art. The figurines are designed not only to be displayed, but also to be admired up close, thanks to their dynamic poses, intricate details and playful expressions. As each figurine comes in its own display case, collectors can stack and arrange their Kweenies in countless creative ways, making their collections as unique as the figurines themselves.

Priced at 11.99 euros for standard figures and 30 euros for XL versions, Kweenies offer the perfect balance between accessibility and exclusivity. The limited-edition Kweens, with their status as rare and highly collectible figurines, add an extra layer of excitement to the hunt. The combination of mystery packaging, high-end design and character variety guarantees that fans will come back for more, eager to complete their collection and discover hidden gems along the way.

Given the overwhelming enthusiasm generated by today's Paris event, it's clear that Kweenies are more than just a passing trend: they're a phenomenon in their own right. Whether it's children, teenagers or young adults looking to indulge in a little nostalgia, the Kweenies offer something special for everyone. The mix of fashion, collectibility and surprise has made these figurines a cultural movement rather than just a toy line. It will be fascinating to see how the craze for Kweenies continues to grow as they appear in retail stores across France.

For those interested in getting their hands on these fabulous figurines, Kweenies will soon be available from leading toy retailers. Whether you're looking for a rare edition or simply want to start your collection, the world of Kweenies is waiting to be explored. With their infectious charm, stunning designs and countless surprises, these little queens are here to reign over the hearts of collectors the world over.

You can discover our photos of this event in our Flickr page

Photos : Sabine Chevrier / Mulderville