Convention - Paris Games Week 2024 : Nickelodeon's TMNT and Transformers Booth Brings Animated Legends to Life

By Mulder, Paris Expo Porte de Versailles, 22 october 2024

At Paris Games Week (PGW) 2024, Nickelodeon’s booth has created a dynamic and immersive experience for fans, focusing on two iconic franchises: Teenage Mutant Ninja Turtles (TMNT) and the highly anticipated Transformers One. This standout booth merges interactive technology with vivid set design, drawing visitors into the action-packed worlds of both TMNT and the Transformers universe, sparking excitement for all ages.

For TMNT enthusiasts, the booth recreates the Turtles’ New York, complete with gritty urban backdrops and interactive displays where fans can engage in various activities related to the animated heroes. Highlights include augmented reality stations and opportunities to pose with life-sized statues of Leonardo, Michelangelo, Donatello, and Raphael, adding an Instagram-worthy element to the experience. The Nickelodeon team has also set up TMNT-themed game demos, letting visitors step into the heroes’ shoes through virtual missions that reflect the Turtles’ latest adventures. Collectors can browse exclusive merchandise, from TMNT action figures to retro-styled art, available only at PGW.

Beside the Turtles, Transformers One offers an equally captivating display, focusing on the upcoming animated film, which explores the origins of Optimus Prime and Megatron. Designed to resemble scenes from Cybertron, the booth includes massive, intricately detailed models of fan-favorites like Optimus and Bumblebee, complemented by animated previews and concept art from the film. Visitors can dive deeper into the lore of the Transformers universe through interactive touchscreens, exploring Cybertron’s history and participating in Transformers-themed challenges that add a gamified layer to the experience.

Nickelodeon has ensured that the booth is more than a static showcase, integrating elements that appeal to both young fans and long-time followers of these franchises. Each area offers unique photo ops and experiential segments, encouraging attendees to engage actively with the space. In line with PGW’s focus on pop culture and gaming, the Nickelodeon booth reflects how beloved animated series and films continue to resonate with modern audiences, bridging generational gaps through a shared love for TMNT and Transformers.

As part of PGW’s diverse lineup, which includes everything from esports competitions to cosplay villages, Nickelodeon’s booth serves as a major family-friendly attraction, spotlighting the continued impact of these legendary series. With this setup, Nickelodeon provides a vibrant reminder of how deeply TMNT and Transformers are woven into the fabric of popular culture, creating a shared experience for fans of all ages at Paris Games Week​ .

Transformers one :

TMNT : 

You can discover our photos in our Flickr page

Photos and video : Boris Colletier / Mulderville