On October 19, 2024, One Piece fans had the opportunity to discover a unique experience in the heart of Paris, on the occasion of the inauguration of the Pop-Up Shop dedicated to the 25ᵉ anniversary of the cult anime. Located at 101 rue Réaumur, this ephemeral store immerses visitors in the world of Luffy and his crew through a 475 m² space, spread over two floors. Organized by Toei Animation and its partners, this pop-up shop offers much more than just a showcase of derivative products: it's a true immersion into the world of One Piece, designed to delight fans from all horizons.
Upon entering, visitors are transported to Egghead, the futuristic and mysterious island where the current One Piece arc takes place. This carefully crafted, immersive setting recreates the ambience of the island ruled by scientific genius Dr. Vegapunk, one of the series' most eagerly awaited characters. The choice of this setting is not insignificant: Egghead represents technological evolution and the future in the One Piece universe, echoing the 25 years of uninterrupted success of the manga and anime.
The pop-up shop is a true tribute to the work of Eiichiro Oda, a series that has captivated millions of fans since its first broadcast in 1999. With over 1,120 episodes to its credit, One Piece has established itself as one of the most popular and influential franchises in the history of global pop culture.
One of the major attractions of this event is undoubtedly the vast selection of merchandise available for sale. Over 400 items are on offer, some of them direct from Japan's Mugiwara Stores, stores dedicated exclusively to One Piece. Collectors and die-hard fans can buy Banpresto figurines, Bandai Hobby models, Gashapon toys, as well as Funko, Abysse, UltraPop and many other products.
Partnerships with prestigious brands such as Bandai, Tamashii Nations and Panini guarantee the quality and authenticity of the items on offer, making this store a veritable paradise for fans and collectors. To top it all off, Toei Animation has designed several exclusives specifically for this pop-up, giving visitors the opportunity to walk away with unique items not available elsewhere.
In addition to merchandise, the pop-up shop features a café area where visitors can enjoy themed drinks and snacks inspired by the characters of the Straw Hat crew. What could be better than enjoying a latte decorated with the Luffy logo or a pastry in the colors of Zoro and Nami, while discussing the crew's latest adventures with other enthusiasts?
In partnership with Glénat, the French publisher of One Piece manga, an exhibition of original plates retraces the series' key moments. This retrospective allows visitors to rediscover the most iconic scenes in Luffy's story, from the first epic battles to the Egghead arc. It's a dive into the graphic and narrative evolution of the series, rekindling the nostalgia of long-time fans while showcasing the cultural significance of One Piece through the ages.
The pop-up shop is more than just a store or an exhibition. Throughout the event, visitors will be able to take part in a range of new activities, from introductory sessions to the One Piece Card Game, under the guidance of a Game Master, to photomatons to immortalize their visit to the One Piece universe. Fans can take photos of themselves in settings inspired by Egghead Island, adding a fun and interactive touch to their visit.
The organizers have also planned a detailed program of upcoming activities, with surprises to be unveiled progressively. This dynamic ensures that each visit can offer a new experience, encouraging fans to return several times during the duration of the event, which runs until November 3, 2024.
This event marks an important milestone in the history of One Piece, which celebrates its 25th anniversary this year. Since the anime was first broadcast in 1999, Eiichiro Oda's work has become a global phenomenon, with millions of fans across the globe. The Pop-Up Shop in Paris is part of the festivities organized throughout the year to celebrate this quarter-century of success.
Whether you're a long-time fan or a newcomer to the world of straw-hatted pirates, this pop-up store is the perfect opportunity to discover, rediscover and celebrate the One Piece legacy. It's an invitation to embark once again alongside Luffy on his quest to become King of the Pirates.
With its rich universe, never-before-seen products and interactive animations, the One Piece Pop-Up Shop in Paris promises to leave a lasting impression on French fans and offer a memorable experience to all those who have followed the adventures of Luffy and his crew over the years. A not-to-be-missed event to celebrate a work that, after 25 years, continues to captivate hearts and inspire entire generations.
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Photos and videos: Boris Colletier / Mulderville