Convention - Press & Influence Christmas 2024 : MrBeast Lab: The Unprecedented Alliance between MrBeast and Moose Toys to Revolutionize the World of Toys

By Mulder, Paris, Carrousel du Louvres, 25 september 0204

The famous youtuber MrBeast, a veritable titan of the web with over 310 million subscribers worldwide, has established himself as one of the key figures in today's digital culture. Known for his viral videos in which he defies convention with crazy experiments and out-of-this-world challenges, MrBeast has managed to captivate a massive audience, particularly among the younger generations. Now he's taking the next step in his ascent, by collaborating with Moose Toys, an Australian company renowned for its creativity and innovation in the toy industry. Together, they have created a new brand, MrBeast Lab, which promises to redefine the codes of children's entertainment.

When MrBeast decided to enter the toy world, it didn't do it by halves. In choosing Moose Toys as his partner, he has teamed up with a company renowned worldwide for its ability to innovate in a fiercely competitive sector. Moose Toys, founded in Australia and now employing over 650 people, has built a solid reputation for its revolutionary toys, always at the cutting edge of creativity. The company has won numerous awards in the toy industry, both in France and internationally, for its unique and captivating products.
MrBeast Lab is in line with this tradition of innovation. Inspired directly by MrBeast's YouTube videos, the toys in this new brand offer children the chance to extend the virtual experience into the real world. Far from being a simple range of derivative products, MrBeast Lab is a true extension of MrBeast's imaginative and spectacular universe, where each child can, in his or her own way, take part in the extraordinary challenges and experiences he or she so admires online.

MrBeast has made a name for himself by staging out-of-the-ordinary experiments in his videos, often based on outlandish challenges or extravagant concepts. With MrBeast Lab, these experiences take on a new dimension, and children can now experience their own adventures inspired by their favorite videos.
One of the flagship products in the range is Swarms, fun little creatures that seem to come straight out of MrBeast's wacky universe. The concept is simple: just pour water into a test tube, shake, and as if by magic, creatures appear. The set contains eight visible figurines and two test tubes, each containing two mystery Swarms figurines. In all, there are 100 collectible figurines, some rarer than others, including the famous blue panther, MrBeast's emblematic figure.

This transformation process, inspired by the pseudo-scientific experiments often staged by the youtuber, is designed to capture the imagination of children. By enabling them to recreate these magical moments at home, Moose Toys and MrBeast transform the simple act of playing into a truly immersive experience. Children are no longer passive spectators; they themselves become the actors of these transformations.

The blue panther occupies a central place in the MrBeast universe. A symbol of mystery, power and surprise, it has become one of the most recognizable visual signatures of MrBeast's YouTube channel. So it's no surprise that it's at the heart of the MrBeast Lab collection.

Children can now bring this iconic creature to life with Goo Jit Zu figurines, a range that combines elasticity and texture. These 11 cm figurines, which can stretch up to three times their size, are filled with a fascinating viscous liquid, providing a unique tactile sensation. This mix of textures and interactions makes Goo Jit Zu a particularly popular toy with youngsters, who love to knead and manipulate these stretchy figurines. Three panther models are available: Electric, Iconic and Legendary, each offering a different play experience.

But that's not all. Moose Toys has also developed Mutators, a range of toys that enable children to transform a strange substance into a panther figurine. The visual effect is stunning: after pouring a liquid into a special chamber and activating a device, children see the substance disappear to reveal a fully articulated 13 cm panther figurine. Three models are available: Iconic, Metallic and Translucent.

The entire MrBeast Lab collection is designed to immerse children in the creative and imaginative world of MrBeast. Whether through Goo Jit Zu, Swarms or Mutators, each toy offers a unique experience, perfectly in tune with the quirky, daring spirit of MrBeast's YouTube videos.

One of the strengths of this collaboration lies in its ability to combine the digital and physical worlds in a fluid and natural way. Children who have grown up watching MrBeast videos can now interact directly with this universe, no longer through a screen, but by manipulating tangible, real objects that bring their imagination to life.
Among the most coveted products are the blue panther figurines, available in a variety of forms. In addition to the three Goo Jit Zu models, four other versions of the panther are available: Classic, Hyper, Metallic and Glow in the Dark. Each figurine is meticulously detailed, and children are already rushing to collect them all, making this panther a veritable fashion phenomenon among youngsters.

The collaboration between MrBeast and Moose Toys marks a new stage in the evolution of the toy industry. At a time when the boundaries between the virtual and real worlds are becoming increasingly blurred, this alliance proves that it is possible to create enriching, immersive play experiences by building on the popularity of digital content.

Moose Toys, which has always stood out for its ability to innovate, used all its expertise to bring MrBeast's ideas to life. The company, which has made its mark on the world market with products ranging from pre-school toys to electronic games, has once again demonstrated its mastery of the art of play. Thanks to this collaboration, Moose Toys doesn't just follow trends; it creates them, offering products that combine entertainment, surprise and interactivity.

Since its launch, the MrBeast Lab brand has met with phenomenal success worldwide. By combining the MrBeast universe with the expertise of Moose Toys, this toy collection has quickly become a must-have for children who are fans of the influencer. MrBeast's YouTube videos have always had incredible appeal, so it's no surprise to see this craze carry over into the toy world.

Kids love the idea of being able to recreate at home the spectacular experiences and challenges they've seen online. The ability to physically manipulate objects inspired by their favorite videos allows them to immerse themselves even further in the world they love so much. With 100 different figurines to collect, some of them rare and exclusive, the MrBeast Lab collection is set to become a veritable obsession for young collectors the world over.

This partnership between MrBeast and Moose Toys could well be the first in a long line of collaborations between digital content creators and toy companies. By combining the strengths of these two worlds, this alliance paves the way for new ways of understanding play for younger generations. Today's children, growing up in a digitally-dominated environment, are looking for experiences that transcend the limits of the screen. With MrBeast Lab, they find exactly what they're looking for: a world where gaming becomes a natural extension of the virtual imagination, a world where anything is possible.

MrBeast Lab is not just another toy range. It's a visionary project that redefines children's entertainment expectations, while reaffirming Moose Toys' ability to position itself as one of the world leaders in toy innovation. This partnership with MrBeast shows how the future of play lies at the intersection of technology, creativity and imagination.

Photos and video : Boris Colletier / Mulderville

(Source : press release)