Convention - SDCC 2024: Super7 Booth Unveils a World of Collectibles, Celebrates Its Legacy of Nostalgia

By Mulder, San Diego, Convention Center, 25 july 2024

San Diego Comic-Con 2024 witnessed the triumphant return of Super7, a brand that has become synonymous with the resurgence of retro collectibles and a passion for pop culture. Situated at Booth #2543, Super7 transformed its space into a vibrant, nostalgic world where fans could immerse themselves in exclusive releases, interactive pop-ups, and the story of how a small design studio evolved into a beloved name in the collectible industry.

Super7's story began in 2001 as a passion project by Brian Flynn, a lifelong fan of Japanese toys, punk rock, and retro design. Initially, Super7 was a magazine dedicated to the art and history of Japanese kaiju toys, a niche area that had been largely overlooked by mainstream media. Flynn's vision was to create a publication that celebrated these toys not just as playthings but as cultural artifacts that captured the imagination and creativity of their time.

The magazine quickly gained a following among toy collectors and enthusiasts, leading Flynn to explore new avenues for his passion. In 2005, Super7 made its first foray into toy production with the release of a vinyl figure called Gargamel, based on a Japanese kaiju design. This marked the beginning of Super7's transformation from a publication to a producer of high-quality, retro-inspired collectibles.

Over the next decade, Super7 expanded its portfolio, collaborating with well-known franchises like Star Wars, Masters of the Universe, and Teenage Mutant Ninja Turtles. What set Super7 apart was its commitment to authenticity and detail. Flynn and his team were not just creating toys; they were crafting tributes to the past, designed with a deep respect for the original source material.

By 2013, Super7 had made a significant mark on the industry with the introduction of the ReAction line. This series of figures, inspired by the 3.75-inch Kenner figures of the 1970s and 80s, struck a chord with collectors who longed for the simplicity and charm of vintage toys. The line's success cemented Super7's reputation as a brand that understood and catered to the desires of nostalgic fans.

At SDCC 2024, Super7's booth was a testament to the brand's evolution and its ongoing commitment to delivering unique and high-quality products. The booth featured a wide array of exclusive items that drew large crowds throughout the event. Among the most talked-about releases were the G.I. Joe Ultimates figures, which included the striking Cobra Mortal and Jungle Trap Zartan. These figures, with their intricate details and multiple accessories, exemplified Super7's dedication to both form and function.

Super7 also brought an exciting range of ThunderCats figures, highlighting the innovative use of glow-in-the-dark technology. Fans were particularly impressed by the new Mumm-Ra and Lion-O figures, which seemed to come alive under the carefully controlled lighting of the booth.

But Super7’s presence at SDCC wasn't confined to its main booth. The brand extended its reach with several pop-up events that offered fans an immersive experience. The Teenage Mutant Ninja Turtles (TMNT) Pop-Up Shop was a major hit, where attendees could purchase exclusive figures like Scumbug and Chef Mikey, both of which made their debut at the convention. The shop was more than just a retail space; it was a nostalgic trip back to the 1980s, complete with themed merchandise and decor that celebrated the iconic TMNT franchise.

Equally popular was the Dungeons & Dragons-themed pop-up, where fans could find the limited-edition Monster Lore Dealer’s Deck and a glow-in-the-dark dice set featuring Super7’s mascot, Mummy Boy. These items catered to both collectors and tabletop gamers, further showcasing Super7’s versatility and its ability to tap into various facets of pop culture.

What truly set Super7’s SDCC 2024 experience apart was the sense of community and passion that permeated the booth. Brian Flynn himself was present, leading guided tours and engaging with fans. His stories about the creation process behind each figure and the brand’s journey from a niche magazine to a pop culture powerhouse resonated with many attendees, offering a glimpse into the heart of what makes Super7 special.

Super7’s journey is a testament to the power of nostalgia and the importance of preserving the past while innovating for the future. At SDCC 2024, the brand not only showcased its latest products but also celebrated its roots and its enduring connection with fans. For many, visiting the Super7 booth was more than just a shopping experience; it was a walk down memory lane, guided by a brand that understands the profound impact of the toys and stories we cherish from our youth.

As the convention came to a close, Super7 once again solidified its status as a leader in the collectible industry, leaving fans eagerly anticipating what the brand will bring to the table in the years to come.

You can discover our photos in our Flickr page

Photos and video  : Boris Colletier / Mulderville