Convention - SDCC 2024 : Inside the Mezco Booth - A Collector's Paradise of Unveiled Wonders

By Mulder, San Diego, Convention Center, 25 july 2024

At San Diego Comic-Con 2024, Mezco Toyz once again proved why it is a staple in the collector community with an awe-inspiring booth that drew both seasoned collectors and curious onlookers alike. Nestled within Booth #3145, Mezco's display was a dazzling testament to the brand's commitment to craftsmanship, creativity, and fan engagement.

The centerpiece of Mezco’s SDCC 2024 presence was undoubtedly the One:12 Collective line, a series that has become synonymous with premium quality and intricate detail. Among the showstoppers was the G.I. Joe Snake Eyes – Commando Edition, a figure that left fans in awe with its meticulous design. This version of Snake Eyes, clad in iconic black tactical gear, was armed to the teeth with an array of weapons that included everything from knives and grenades to handguns and machine guns. What set this figure apart was its versatility, with 32 points of articulation that allowed for dynamic posing, making it a must-have for G.I. Joe enthusiasts. The figure was presented in a collector-friendly box, priced at $112, and quickly became one of the most talked-about exclusives of the convention.

In addition to Snake Eyes, the One:12 Collective line showcased an impressive lineup of characters from across popular franchises such as Marvel, DC, and various horror classics. Each figure, whether it was a superhero from the Marvel Universe or a villain from DC, was brought to life with an astonishing level of detail, reinforcing Mezco’s reputation for quality.

The Rumble Society, Mezco’s very own intellectual property, was another highlight of the booth. This line has steadily gained a cult following, and SDCC 2024 further solidified its place in the collector’s market. The Rumble Society figures displayed at the convention were a perfect blend of innovation and craftsmanship, offering unique characters that stood out in a sea of licensed products. Fans of the Rumble Society were treated to new reveals that expanded the universe, showcasing Mezco’s dedication to growing its original IP.

Beyond the One:12 Collective, Mezco also shone a spotlight on its 5 Points line and the Mezco Designer Series (MDS). The 5 Points line, known for its retro-style action figures with five points of articulation, offered a nostalgic trip for collectors. These figures, while smaller and less articulated than the One:12 Collective, were rich in detail and charm, appealing to fans who appreciate a classic toy aesthetic. The Mezco Designer Series, on the other hand, continued to captivate with stylized versions of popular characters that struck a balance between caricature and realism. The MDS figures, larger and often more playful in design, were a hit among collectors looking for something that deviates from the standard action figure mold.

The Living Dead Dolls line also made a haunting appearance at the Mezco booth, continuing its legacy as a favorite among horror fans. These dolls, with their eerie designs and dark backstories, have been a Mezco staple for years, and the latest additions did not disappoint. The new releases featured at SDCC 2024 were as chilling as ever, with intricate detailing that made them stand out even among Mezco’s diverse offerings. Fans of the macabre were particularly drawn to these dolls, which Mezco has consistently evolved while staying true to their horror roots.

Mezco’s presence at SDCC 2024 was not just about the products; it was also about connecting with the community. The booth was a hub of activity, with fans eagerly engaging with Mezco representatives, discussing their favorite figures, and sharing their excitement for upcoming releases. Mezco has always prided itself on its relationship with its fanbase, and this year’s Comic-Con was a testament to that commitment. Whether it was through exclusive previews, interactive displays, or simply the availability of staff to discuss the finer points of their offerings, Mezco ensured that every visitor left the booth with a deeper appreciation for the brand.

The Mezco booth at SDCC 2024 was more than just a display of products; it was a celebration of what makes collecting such a beloved hobby. From the detailed figures in the One:12 Collective to the quirky charm of the 5 Points line and the eerie allure of the Living Dead Dolls, Mezco catered to a wide array of tastes and interests. As fans left Booth #3145, many carried not just exclusive figures, but also a renewed sense of enthusiasm for the world of collectibles that Mezco continues to expand and enrich. SDCC 2024 was a reminder that Mezco Toyz remains at the forefront of the collectible industry, consistently pushing the boundaries of what action figures and collectibles can be.

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Photos and video  : Boris Colletier / Mulderville