Convention - SDCC 2024 : On Mattel's Jurassic World - A Thrilling Encounter with Dinosaurs and Collectibles

By Mulder, San Diego, Convention Center, 25 july 0002 to 25 july 2024

San Diego Comic-Con (SDCC) 2024 was a spectacular showcase of pop culture, but for fans of prehistoric thrills, the real excitement was at Mattel's Jurassic World exhibit. This year, Mattel went all out to bring the world of dinosaurs to life, offering an array of exclusive products, interactive displays, and immersive experiences that captivated attendees from all age groups. The Jurassic World booth was not just an exhibit; it was a journey back in time, filled with the wonder and terror of the age of dinosaurs.

Mattel’s Jurassic World booth at SDCC 2024 was a perfect blend of innovation and nostalgia. Fans were treated to a visual feast that paid homage to the Jurassic Park legacy while also introducing fresh and exciting elements from the newer Jurassic World films.  The booth also showcased an extensive range of collectibles that were exclusive to SDCC 2024. Mattel debuted several new action figures and playsets that captured key moments from the Jurassic World films. One of the standout items was the Jurassic World Hammond Collection, a series that included highly detailed figures of characters and dinosaurs from both the original Jurassic Park trilogy and the more recent Jurassic World movies. These figures were designed with an incredible level of detail, making them must-have items for collectors.

The exclusives unveiled at SDCC 2024 were nothing short of spectacular. Among the most talked-about items was the Jurassic World Hammond Collection Bubbles Up Jimmy Buffett Figure, which humorously commemorated Buffett’s cameo in Jurassic World (2015). This figure stood out not just for its unique concept but also for the intricate details that captured the laid-back, tropical vibe of Buffett’s character, complete with a tiki hut-style base and a rotating Dimorphodon.

Another highlight was the Jurassic World Epic Roarin' Tyrannosaurus Rex, which was an instant hit among fans. This figure featured realistic roaring sounds and a dynamic pose that made it a perfect centerpiece for any Jurassic World collection. The attention to detail in the sculpt and the lifelike texture of the figure were praised by both fans and critics, solidifying its status as one of the most sought-after items at the convention.

The Jurassic World Mega Destroyers line also made a significant impact, featuring large-scale dinosaur figures with action-packed features. These toys were designed to appeal to younger fans of the franchise, combining the thrill of the movies with the fun of interactive play. Each figure in this line had unique battle damage features, allowing kids to recreate epic dinosaur battles right at home.

Mattel’s booth didn’t just stop at showcasing products; it was designed to immerse fans in the Jurassic World universe. The booth featured several interactive displays where attendees could step into scenes from the films. One such experience was the Raptor Paddock, where fans could "train" Velociraptors through a combination of augmented reality (AR) and physical props. This interactive exhibit allowed visitors to experience the thrill of being a dinosaur trainer, much like Chris Pratt's character Owen Grady in the films.

In addition to the interactive displays, Mattel hosted a series of panels and autograph signings that gave fans a behind-the-scenes look at the creation of their favorite Jurassic World toys. These events featured appearances by some of the top designers and artists behind the Jurassic World toy line, who shared insights into the creative process and the challenges of bringing these iconic dinosaurs to life in toy form. Fans had the opportunity to ask questions, get autographs, and even take part in special giveaways that included rare and limited-edition items.

While the focus at SDCC 2024 was on the current lineup, Mattel also hinted at exciting future developments for the Jurassic World franchise. Ted Wu, Senior Vice President at Mattel, discussed the company’s ongoing commitment to expanding the Jurassic World universe through innovative toys and collectibles. Wu emphasized the importance of fan feedback in shaping future releases, inviting fans to share their thoughts and suggestions through Mattel’s various social media channels.

One of the most intriguing possibilities discussed was the potential expansion of the Jurassic World Legacy Collection, which could bring back more characters and dinosaurs from the original Jurassic Park trilogy. Fans have been vocal about their desire to see more classic characters and scenes recreated in toy form, and Mattel seems poised to deliver on these demands in the coming years.

Mattel’s Jurassic World presence at SDCC 2024 was a roaring success, offering fans a comprehensive and immersive experience that celebrated both the past and future of the franchise. From the breathtaking life-sized models to the highly detailed action figures and interactive exhibits, the booth was a testament to Mattel’s ability to create products that resonate with fans of all ages. As the Jurassic World franchise continues to grow and evolve, fans can look forward to even more thrilling and innovative offerings from Mattel in the years to come. Whether you’re a lifelong fan of the series or a newcomer drawn in by the latest films, Mattel’s Jurassic World toys and collectibles promise to keep the spirit of adventure alive for generations to come.

You can discover our photos in our Flickr page

Photos and video  : Boris Colletier / Mulderville