Convention - SDCC 2024 : Hasbro Marvel Legends - A Conversation with Dan Yun and Dan Rheaume on the Latest Reveals and Innovations

By Mulder, San Diego, Convention Center, 26 july 2024

San Diego Comic-Con (SDCC) 2024 was a monumental event for Marvel enthusiasts, particularly those invested in Hasbro's Marvel Legends series. The convention, held at the iconic San Diego Convention Center, was brimming with excitement as Hasbro showcased an impressive lineup of new figures and exclusive releases. Among the many highlights of the event was an insightful interview with key figures from the Marvel Legends team, Dan Yun (Marketing) and Dan Rheaume (Sculpting), who provided an in-depth look at the creative processes behind the beloved action figures.

In a candid interview held during SDCC 2024, Dan Yun and Dan Rheaume discussed the latest innovations and upcoming releases in the Marvel Legends line. Yun, who leads the marketing efforts for Marvel Legends, emphasized the importance of fan feedback in shaping the product line.

The SDCC 2024 was a treasure trove for Marvel Legends collectors, with Hasbro unveiling a series of new figures that had been eagerly anticipated by fans. One of the most talked-about reveals was the two-pack featuring Inhumans’ Crystal and her faithful, teleporting dog, Lockjaw. This Amazon-exclusive set captured the hearts of collectors with its meticulous attention to detail. Lockjaw, a fan-favorite character, was designed with interchangeable legs, allowing for both standing and sitting poses, while Crystal was outfitted in her classic costume, complete with elemental effects that hinted at potential future releases.

Another highlight was the two-pack featuring Doctor Strange, Wong, and the ghostly Bats the Dog. This set, which dives into the mystical side of Marvel, features a Dormammu-influenced Doctor Strange with an interchangeable head that transforms the figure into a more demonic version of the character. Wong, making his debut in the Marvel Legends series, is presented in his traditional comic appearance, a long-awaited addition that delighted many collectors.

SDCC 2024 also marked the return of the Hasbro Pulse Toy Store, a physical retail space within the convention where fans could purchase exclusive collectibles. One of the standout items was the Marvel Legends Death's Head figure, a first-to-market release that quickly became a must-have for fans. The Hasbro booth itself was more than just a retail space; it was an immersive experience that included interactive activities such as custom G.I. Joe file card creation and airbrush tattoos featuring popular Hasbro brands.

Fans at the convention were treated to a daily schedule of events at the Hasbro booth, which included opportunities to pick up unique Hasbro pins and engage with product demos. For those who couldn't attend in person, Hasbro introduced the Hasbro Pulse Fanstreaming Studio, a new feature that allowed fans worldwide to tune in to exclusive video content, including live interviews, panel recaps, and product reveals directly from the convention floor.

One of the key events at SDCC 2024 was the Marvel Legends panel, where Hasbro’s product experts offered deep insights into the creative process and teased upcoming releases. The panel provided fans with a sneak peek at never-before-seen prototypes and included a Q&A session where attendees could ask their most pressing questions. The discussion highlighted Hasbro’s commitment to expanding the Marvel Legends line, ensuring that it continues to include both mainstream and niche characters from the Marvel Universe.

The panel emphasized that the future of Marvel Legends is bright, with plans to introduce more diverse characters and innovative designs. The excitement surrounding these announcements was palpable, with many fans eagerly anticipating how these new additions would fit into their existing collections.

SDCC 2024 was a resounding success for Hasbro’s Marvel Legends series, not only because of the new figures revealed but also due to the deepened connection between the brand and its fanbase. The event showcased the brand’s dedication to delivering high-quality collectibles that resonate with fans across the globe. With figures like Lockjaw, Crystal, Doctor Strange, and Wong leading the charge, the Marvel Legends series continues to be at the forefront of the collectible action figure industry.

As fans look forward to the release of these new figures, it’s clear that SDCC 2024 has set the stage for another exciting chapter in the Marvel Legends universe. The combination of innovative product reveals, engaging fan experiences, and insightful discussions with the creators has left fans eagerly awaiting what’s next from Hasbro’s Marvel Legends team.

For more photos and videos from SDCC 2024, including exclusive content from the Hasbro booth, you can visit Mulderville’s Flickr page or watch the full interview with Dan Yun and Dan Rheaume on YouTube

You can discover our photos in our Flickr page

Photos and video  : Boris Colletier / Mulderville