Convention - SDCC 2024 : Hasbro Marvel Legends Unveils New Lineup, Exclusive Figures, and Immersive Experiences

By Mulder, San Diego, Convention Center, 25 july 2024

San Diego Comic-Con (SDCC) 2024 was a blockbuster event for Marvel fans, particularly those who follow the Marvel Legends series by Hasbro. The convention has always been a central hub for major announcements and reveals in the world of collectibles, and this year, Hasbro's presence was as powerful as ever. Their booth and panels offered a mix of nostalgia, innovation, and exclusivity, leaving fans buzzing with excitement.

The centerpiece of Hasbro’s SDCC 2024 showcase was undoubtedly the Marvel Legends line, which saw a plethora of new figures introduced, some of which have been on fans' wishlists for years. Among the most talked-about reveals was the Marvel Legends two-pack featuring Inhumans’ Crystal and her giant, teleporting canine companion, Lockjaw. Lockjaw has long been one of the most requested figures, and his debut did not disappoint. This Amazon-exclusive set features Lockjaw in his classic comic book appearance, complete with a set of interchangeable legs that allow him to either stand or sit. The attention to detail in Lockjaw’s sculpt, despite its more static nature compared to some other figures, impressed many collectors. Crystal, who comes in her iconic yellow and black costume, is equipped with brand-new elemental effects that hint at the possibility of future variants featuring different costumes from her appearances in Avengers or Fantastic Four.

But Hasbro didn’t stop there. Another highlight was the two-pack featuring Doctor Strange, Wong, and the lesser-known but fan-favorite Bats the Ghost Dog. This set stands out for its deep dive into Marvel’s mystical side. Doctor Strange is presented in a niche version influenced by Dormammu, complete with an interchangeable head that transforms him into a demonic version of the character. Wong, appearing in his classic dark green robe, marks his first appearance in the Marvel Legends line, a long overdue addition that has excited collectors. The inclusion of Bats the Ghost Dog, a spectral canine from Donny Cates’ run on Doctor Strange, adds a quirky and delightful touch to this set. Fans are particularly excited about how this set captures the unique elements of Strange’s world, offering a blend of the familiar and the arcane.

SDCC 2024 also marked the return of the Hasbro Pulse Toy Store, a physical retail space within the convention where fans could purchase some of the most sought-after collectibles. This year, the store featured several exclusive figures that were only available to convention attendees. Among these was the Marvel Legends Death's Head figure, a first-to-market release that drew considerable attention. Death's Head, a character that straddles the line between Marvel and Transformers, has a cult following, and this new figure captures his distinctive look with incredible detail.

The Hasbro booth was more than just a store; it was an experience. Fans were invited to participate in a variety of interactive activities, from creating custom G.I. Joe file cards to getting airbrush tattoos of their favorite Hasbro brands. The booth also featured daily schedules of events, ensuring that there was always something new and exciting for fans to engage with. One of the most popular features was the opportunity to pick up unique Hasbro pins, with different designs being offered each day of the convention.

One of the highlights of SDCC for Marvel fans was the Marvel Legends panel, where Hasbro’s product experts provided deep insights into the development process of these figures and teased upcoming releases. The panel served as both a celebration of what has been accomplished and a look ahead at what’s to come. Attendees were treated to never-before-seen prototypes, behind-the-scenes stories from the design team, and a Q&A session where they could ask their burning questions.

The panel also emphasized Hasbro’s commitment to expanding the Marvel Legends line to include both well-known and obscure characters from the Marvel Universe. This strategy ensures that there is always something for every type of collector, whether they’re looking for the mainstays of the Marvel pantheon or the more niche, yet equally beloved, characters. The reveal of the upcoming figures kept fans on the edge of their seats, with many eagerly anticipating how these new additions would fit into their existing collections.

Beyond the figures and the booth, Hasbro introduced an innovative feature this year: the Hasbro Pulse Fanstreaming Studio. For the first time, fans who couldn’t make it to SDCC could tune in to exclusive video content streamed directly from the convention floor. Hosted by Toy Hunter’s Jordan Hembrough, the streaming studio provided interviews with key figures in the industry, panel recaps, and live product reveals. This addition ensured that the excitement of SDCC 2024 extended far beyond the convention center, reaching fans around the world.

In conclusion, SDCC 2024 was a triumph for Hasbro’s Marvel Legends series. The event not only showcased a wealth of new figures but also deepened fans' connection to the brand through interactive experiences and exclusive content. With new figures like Lockjaw, Crystal, Doctor Strange, and Wong, along with the innovative ways in which Hasbro engaged with its fanbase, the Marvel Legends series continues to be a leader in the world of collectible action figures. As fans eagerly await the release of these new figures, SDCC 2024 has set the stage for another exciting year in the Marvel Legends universe​

You can discover our photos in our Flickr page

Photos and video  : Boris Colletier / Mulderville