EnglishConvention - SDCC 2024 : An Immersive Journey at the Hasbro Booth
By Mulder, San Diego, Convention Center, 25 july 2024
San Diego Comic-Con 2024 (SDCC) is shaping up to be the must-attend event for all pop culture enthusiasts, and the Hasbro booth is poised to be one of the main attractions this year. Known for its commitment to creating memorable experiences, Hasbro plans to transform its exhibit space into an immersive journey for fans of all ages. This year, the focus will be on iconic franchises and exciting new releases that are sure to captivate the imaginations of attendees.
As fans step into the Hasbro booth, they will be immediately transported into a richly detailed world where every corner reveals a new surprise. One of the booth's main highlights will undoubtedly be the area dedicated to the Transformers franchise, which celebrates its 40th anniversary in 2024. Hasbro has designed an exhibit that traces the evolution of these iconic robots, from their beginnings in the 1980s to the latest innovations in toys and films. Visitors will be able to view life-sized replicas of the most popular characters, as well as prototypes of new toys set to be released in the coming months.
The booth isn't limited to the Transformers universe. Hasbro will also be showcasing other popular franchises such as Star Wars, G.I. Joe, and Marvel. Each of these series will have its own themed area, where visitors can explore dioramas, view rare collectible figures, and even participate in interactive demonstrations. For Star Wars fans, a special section will feature the latest product line from the expanded universe, including replica weapons, starships, and collector figures. G.I. Joe enthusiasts will be thrilled to discover new figures from the Classified series, as well as exclusive models created specifically for SDCC 2024.
Another highlight of the Hasbro booth will be the presentation of the latest releases from the Dungeons & Dragons line, which has experienced a resurgence thanks to the success of the 2023 film and the growing popularity of the role-playing game. Hasbro will showcase figures and accessories inspired by the iconic characters and creatures from the Dungeons & Dragons universe. Visitors will have the opportunity to preview new game kits designed to immerse players even deeper into their campaigns. Live gaming sessions will also be held, allowing visitors to learn or hone their skills under the guidance of experienced dungeon masters.
Hasbro has always been at the forefront of innovation in toys, and SDCC 2024 will be no exception. The booth will also unveil the latest technological advancements integrated into their products, particularly in the NERF line. Fans will be able to test new models of NERF blasters, featuring enhanced capabilities like automatic firing, precision sensors, and immersive sound effects. These demonstrations will allow visitors to feel the excitement and adrenaline of a NERF battle in a specially designed environment.
Collectors will also have plenty to be excited about. Hasbro plans to offer several SDCC 2024 exclusives, available only on-site. Among these exclusives are limited-edition figures from the Star Wars, Transformers, and Marvel franchises, which are sure to become centerpiece items in any collection. These rare items, presented in special packaging, draw thousands of collectors each year, eager to get their hands on these treasures.
In addition to the exhibits and products, Hasbro will host several panels and Q&A sessions with designers, artists, and creators working on their most popular franchises. These panels will provide a unique insight into the creative processes behind the toys and merchandise, and allow fans to ask questions directly to the professionals who bring these worlds to life.
Finally, Hasbro hasn’t forgotten its youngest visitors. Dedicated kids' zones will be set up, offering age-appropriate activities such as Play-Doh creation workshops, interactive play areas, and storytelling sessions hosted by costumed characters. These spaces will allow the youngest fans to discover the world of Hasbro toys while having fun.
The Hasbro booth at SDCC 2024 promises to be a whirlwind of activities, innovations, and discoveries. Whether you're a passionate collector, a longtime fan, or simply curious about what the future of toys holds, this booth will be an essential stop during your visit to San Diego Comic-Con. With such a rich and varied program, Hasbro once again confirms its position as a leader in the toy industry and its ability to captivate fans worldwide.
You can discover our photos in our Flickr page
Photos and video : Boris Colletier / Mulderville