EnglishConvention - SDCC 2024: Funko Booths Dominate the Convention with Exclusive Collectibles and Unforgettable Experiences
By Mulder, San Diego, Convention center, 02 to 25 july 2024
San Diego Comic-Con (SDCC) 2024 was nothing short of a pop culture extravaganza, and at the heart of the excitement were Funko's highly anticipated booths. With their vibrant displays, exclusive collectibles, and interactive experiences, Funko once again proved why they are a staple of the convention, drawing fans from all corners of the globe. This year, Funko's presence at SDCC was more expansive and engaging than ever before, with multiple booths dedicated to a variety of fandoms, ensuring that there was something for everyone.
The crown jewel of Funko's SDCC 2024 presence was undoubtedly the Deadpool & Wolverine Pop! Yourself booth. Located in a prime area of the convention, this booth offered fans a unique opportunity to create personalized Funko Pop! figures that mirrored their likeness, dressed as either Deadpool or Wolverine. This experience was a fan favorite, allowing attendees to dive deep into the customization process. From selecting skin tones and hairstyles to choosing from a range of facial features and expressions, fans could craft a mini version of themselves that felt truly personal. The option to dress their Pop! figures in either Deadpool or Wolverine outfits, complete with exclusive SDCC accessories like the TVA Tempad and Dogpool companion, made the experience even more special.
The booth's exclusivity didn't stop at customization options. Fans who visited the booth were treated to event-only packaging, making their collectibles even more desirable. The booth was also designed to be highly interactive, with life-sized Funko Pop! statues of Deadpool and Wolverine available for photo opportunities. These installations not only added to the booth's appeal but also created a buzz on social media, with fans eagerly sharing their photos and experiences online. The sense of community and shared excitement at the booth was palpable, making it one of the most talked-about attractions at SDCC 2024.
Beyond the Deadpool & Wolverine experience, Funko's presence at SDCC included several other booths that catered to different aspects of the pop culture universe. The main Funko booth was a treasure trove of SDCC-exclusive Pop! figures, covering a wide range of franchises such as Star Wars, Marvel, Harry Potter, Disney, and more. These exclusive figures were highly sought after, with collectors lining up hours before the convention doors opened to ensure they could get their hands on these limited-edition items. The excitement was palpable, with some fans even camping out overnight to secure their place in line.
Funko also collaborated with other brands like Loungefly and Mondo, further expanding their offerings at the convention. The Loungefly booth featured a range of exclusive bags and accessories, many of which were designed to complement Funko’s Pop! figures. This synergy between the brands created a cohesive shopping experience, allowing fans to build out their collections with matching items. Meanwhile, Mondo's booth showcased limited-edition posters and collectibles that featured Funko's signature designs, appealing to both art lovers and collectors alike.
Interactive elements were a key feature of Funko’s booths this year. In addition to the life-sized Pop! figures, the booths included immersive displays and activities that encouraged fan participation. Whether it was posing with giant versions of their favorite characters or exploring detailed dioramas featuring Funko Pop! scenes, fans were fully engaged at every turn. These interactive experiences not only enhanced the overall convention experience but also solidified Funko’s reputation as a leader in fan engagement.
For fans who couldn’t make it to San Diego, Funko ensured that they could still participate in the excitement through online offerings. Limited quantities of SDCC exclusives were made available on Funko’s website, allowing remote fans to purchase some of the coveted items. However, the in-person experience remained unparalleled, with the thrill of being at the convention and the camaraderie of fellow fans adding an irreplaceable dimension to the event.
As SDCC 2024 drew to a close, it was clear that Funko had once again set the standard for what a fan experience at Comic-Con could be. Their booths were not just about selling products; they were about creating memories and fostering a sense of community among fans. The blend of exclusive merchandise, interactive displays, and personalized experiences made Funko’s presence at SDCC 2024 a highlight of the convention. As fans packed up their collectibles and headed home, they did so with not just new additions to their collections, but with stories and experiences that would last a lifetime.
Looking ahead, Funko has set the bar high for future conventions. The anticipation for what they will bring to next year’s SDCC is already building, but for now, the memories of SDCC 2024 will be cherished by fans and collectors alike. Whether through the creation of a custom Pop! figure, the thrill of a rare find, or the joy of shared fandom, Funko continues to lead the way in turning conventions into unforgettable celebrations of pop culture.
You can discover our photos in our Flickr page
Photos and video : Boris Colletier / Mulderville