Convention - SDCC 2024 : Funko's Deadpool & Wolverine Booth Captivates Fans with Immersive Pop! Yourself Experience

By Mulder, San Diego, Convention center, 26 july 2024

San Diego Comic-Con 2024 delivered yet another unforgettable experience for fans, particularly in the Funko area, where the Deadpool & Wolverine Pop! Yourself booth became an instant hit. Located in a prime spot within the convention’s expansive Funko zone, the booth attracted Marvel enthusiasts and collectors from all over, eager to engage in a truly unique and customizable collectible experience.

The Funko Pop! Yourself initiative, launched last year, took on a special twist for this year’s Comic-Con. Fans were invited to step into the shoes—or, more accurately, the costumes—of two of Marvel's most iconic characters: Deadpool and Wolverine. At the booth, visitors could create a personalized Funko Pop! figure that reflected their likeness, dressed as either of these beloved anti-heroes. This wasn’t just about slapping a new head on an existing figure; it was a fully immersive experience that allowed for deep customization.

Attendees could choose from a wide array of skin tones, hairstyles, facial features, and expressions to ensure their Funko Pop! matched their own appearance—or their ideal cosplay look. The real excitement, however, came in selecting the body. Fans could choose between Deadpool or Wolverine figures, available in both male and female body types. This level of detail and personalization made the experience feel special and intimate, as each figure was a one-of-a-kind creation, reflecting both the fan’s personal style and their love for Marvel characters​.

What set the SDCC experience apart were the exclusive extras available only to those who attended the event. Alongside the basic customization options, attendees could add exclusive accessories to their figures. The booth featured limited-edition items such as the TVA Tempad, a nod to the Loki series, and the adorable Dogpool companion, making these figures even more special. For those attending the convention, these options added a layer of excitement, knowing that they were walking away with something that couldn’t be replicated elsewhere​

Adding to the convention’s atmosphere, Funko included several unique elements that turned the booth into more than just a shopping stop. One of the booth’s highlights was the opportunity to take a photo with life-sized versions of the Deadpool and Wolverine Funko Pops. This gave fans not only a memorable keepsake but also a moment of fun immersion in the larger-than-life world of Funko collectibles. The booth itself was designed to be visually engaging, with vibrant displays and interactive elements that drew in attendees from across the convention floor​

For those who couldn’t make it to San Diego, Funko didn’t leave them out in the cold. The company offered an online version of the Pop! Yourself experience, allowing fans to create their own Deadpool or Wolverine figures from the comfort of their homes. While the online version didn’t include all the event-exclusive perks, it did offer a special “Attach Pack” that included a matching mask, a katana, and the Dogpool companion, ensuring that even remote fans could enjoy a piece of the SDCC action

The price point for this unique experience was set at $50, which included the custom Pop! figure and the exclusive packaging available only at the convention. For those opting to add the Attach Pack, an additional $20 was required. Given the exclusive nature of the products and the immersive experience, many fans found this pricing to be a fair deal, especially considering the collectible’s unique, personalized nature. The booth’s popularity was evident, with long lines forming early and a buzz that carried throughout the convention​.

In the broader context of SDCC 2024, Funko’s Deadpool & Wolverine booth stood out not just for its exclusive merchandise but for the way it engaged fans. It wasn’t just about selling a product; it was about creating an experience. Fans walked away with more than just a collectible—they left with a memory, a story, and a tangible connection to the Marvel universe. The success of this booth highlights Funko’s ability to blend fandom, creativity, and commerce into an experience that resonates deeply with fans, making it one of the standout features of this year’s Comic-Con.

As SDCC 2024 wrapped up, it was clear that Funko had once again set the bar high for fan engagement. The Deadpool & Wolverine Pop! Yourself booth wasn’t just a hit—it was a testament to how the company continues to innovate and capture the hearts of fans around the world. Whether through the in-person experience at the convention or the online options available to those at home, Funko managed to turn what could have been a simple collectible into a cherished memory. This booth will undoubtedly be remembered as one of the defining experiences of SDCC 2024, leaving fans eagerly anticipating what Funko will come up with next year.

Let’s talk with Marisa Debney about Deadpool & Wolverine Pop! Yourself : 

You can discover our photos in our Flickr page

Photos and video  : Boris Colletier / Mulderville