Food - Pepsi Street Food: A Dazzling Fusion of Urban Flavors and Effervescence

By Mulder, Paris, 10ème arrondissement, 23 may 2024

This evening, we had the opportunity to discover a bold and promising initiative that could well revolutionize the Parisian gastronomic scene: Pepsi Street Food. Set up temporarily at 2 rue Bichat, in the dynamic 10th arrondissement, this ephemeral restaurant is not simply a new addition to the capital's culinary offering. It represents an innovative fusion of street food and the famous Pepsi fizzy drink, thanks to an exceptional collaboration with Michelin-starred chef Xavier Pincemin, winner of Top Chef 2016. From May 23 to 29, 2024, this multi-sensory experience promises to enchant taste buds and captivate all the senses of food lovers.

Pepsi Street Food is much more than just tasting food. It's a total immersion in a world where street food blends with the excitement of Pepsi to create something absolutely unique. Xavier Pincemin, known for his culinary creativity and daring approach, has designed three distinct menus for this event, each inspired by an iconic street food city: Paris, New York and Seoul. The Parisian menu revisits classics such as the croissant, transformed into a smash burger, and the Meurette egg, both reinvented with a modern twist and a subtle infusion of Pepsi. These traditional yet familiar dishes take on a new dimension, offering a totally new taste experience.

For those looking for a taste of the other side of the Atlantic, the New York menu is a culinary voyage in itself. It features a hot dog with Pepsi barbecue sauce and a pizza topped with charcuterie, whose special Pepsi marinade adds a surprisingly original touch. Each bite transports diners to the lively, vibrant streets of New York, where culinary diversity is the order of the day. On the other hand, for those who prefer spicy, exotic flavors, the Seoul menu is a real revelation. Korean fried chicken, topped with a Pepsi-sweetened Gochujang sauce, perfectly captures the spicy, savory essence of Seoul street food. Each dish is designed to awaken the senses and offer a new taste experience, always accompanied by the refreshingly distinctive taste of Pepsi.

The Pepsi Street Food décor is an integral part of this immersive experience. Inspired by the urban elements and pop culture associated with Pepsi, the venue exudes a festive, dynamic atmosphere that immediately immerses visitors in a world where every detail evokes both authenticity and modernity. From DJ sets that rock the room to the rhythm of the latest hits, to retro arcade games reminiscent of the arcades of yesteryear, to a street art-inspired photocall to immortalize those unique moments, every aspect of Pepsi Street Food is designed to deliver a memorable and dynamic experience.

The collaboration between Pepsi and Xavier Pincemin seems a natural fit. Xavier Pincemin delivers on his promises with bold, innovative culinary creations that push the boundaries of traditional street food. The original, gourmet recipes, all created with Pepsi, bear witness to Xavier Pincemin's boundless creativity and ability to sublimate familiar ingredients in surprising ways.

The event is not just for adults; a children's menu and vegetarian options are also available, ensuring that everyone can enjoy this culinary adventure. The site is accessible to people with reduced mobility, ensuring an enjoyable experience for all. In short, Pepsi Street Food isn't just a temporary restaurant; it's a true culinary celebration, a destination where street food is sublimated by innovation and creativity. Don't miss this unique opportunity to enjoy a gastronomic experience as refreshing and exciting as Pepsi itself. Book now for a gourmet getaway that will awaken all your senses.

Practical information is as follows: the Pepsi Street Food is open from May 23 to 29, 2024, located at 2 Rue Bichat, 75010 Paris. Prices are €25 for adults and €15 for children (aged 5 and over). This unique and inclusive experience ensures that everyone, regardless of age or dietary preferences, can enjoy this innovative fusion of street food and the Pepsi universe. This event represents an incredible opportunity to discover how familiar flavors can be reinterpreted and transformed by the talent of Xavier Pincemin and the creativity of Pepsi, creating a truly unique and memorable dining experience.

You can see our photos on our Flickr page

Practical Information
Dates: May 23 to 29, 2024
Location: 2 Rue Bichat, 75010 Paris
Prices: €25 for adults, €15 for children (age required: from 5 years)
Accessibility: The site is accessible to people with reduced mobility, guaranteeing a pleasant experience for all.

Photos and video : Boris Colletier / Mulderville