Premiere - Imaginary : A Night of Enchantment and Stars at The Grove's Los Angeles Premiere

By Mulder, Los Angeles, The Grove, 02 to 29 february 2024

In an unforgettable evening that married cinematic innovation with Hollywood glamour, Lionsgate and Blumhouse Productions rolled out an otherworldly, blue-doored, checkered carpet at The Grove AMC for the Los Angeles premiere of the eagerly awaited supernatural horror film, Imaginary. The event, held on the evening of february 29 2024, was nothing short of spectacular, drawing in a constellation of stars, filmmakers, and cinephiles, all eager to catch the first glimpse of a film that promises to redefine the boundaries of horror and imagination.

An impressive roster of talent from the film graced the event, including the likes of DeWanda Wise, Tom Payne, Taegen Burns, Pyper Braun, Matthew Sato, Veronica Falcón, Betty Buckley, Samuel Salary, and Alix Angelis. Their presence was complemented by the creative powerhouse behind the project: writer/director/producer Jeff Wadlow, producer Jason Blum, and writers Greg Erb and Jason Oremland, among others. The premiere also featured an unforgettable red-carpet debut by the film's animatronic sensation, Chauncey Bear, bringing a piece of the movie's magic to life for the attendees.

The premiere's allure extended beyond the screening itself, as cast and filmmakers joined guests at Blumhouse Presents: Chauncey’s Imaginary Playhouse, an immersive and interactive pop-up experience located on Melrose Avenue. This post-screening reception not only celebrated the film's debut but also allowed guests to step directly into the unsettling yet captivating world of Imaginary, offering a unique blend of entertainment and engagement.

You can discover now the official red carpet videos just below :

itw Jason Blum (Producer)

itw Jeff Wadlow (Writer/Director/Producer)

itw Alix Angelis

itw Betty Buckley

itw Dane Di Liegro

itw DeWanda Wise

itw Matthew Sato

itw Pyper Braun

itw Tom Payne

itw Taegen Burns

Imaginary stands as a bold exploration into the depths of childhood nightmares, with Lionsgate and Blumhouse Productions at the helm. Directed by Jeff Wadlow and penned by a talented team including Greg Erb, Jason Oremland, and Bryce McGuire, the film stars DeWanda Wise and Betty Buckley in a chilling narrative. The story unfolds as Jessica (Wise) revisits her childhood home, only to find her past lurking in the corners, embodied by a seemingly innocuous stuffed bear named Chauncey. What begins as innocent play quickly spirals into a terrifying ordeal that blurs the lines between reality and nightmare.

The film's marketing approach was as innovative as its storytelling, captivating audiences with a teaser that relied heavily on auditory sensations over visual stimuli, playing exclusively in theaters. This strategy, as explained by Keri Moore, Lionsgate’s co-president of worldwide theatrical marketing, leveraged the power of suspense and anticipation, turning constraints into a creative triumph. The teaser's theater-exclusive release not only honored traditional cinema-goers but also sparked a significant uptick in online searches, showcasing the audience's growing curiosity and excitement.

With a production budget of $13 million and principal photography set against the vibrant backdrop of New Orleans, Imaginary is poised to become a cornerstone of modern horror. The film invites audiences to traverse the thin line between the fanciful and the frightening, offering a fresh perspective on the innocence of childhood and its dark underbellies.

As the March 8, 2024, release date approaches, Imaginary stands ready to envelop audiences in its haunting tale, promising a journey that will challenge perceptions and linger in the psyche long after the credits roll. This cinematic odyssey is not just a film; it's an experience, one that heralds a new era of storytelling where imagination knows no bounds.

You can discover the official photos on our Flickr page

Synopsis :
When Jessica returns to her childhood home with her family, her youngest stepdaughter Alice develops a strange attachment to a teddy bear she found in the basement named Chauncey. It all starts with innocent play, but Alice's behavior becomes increasingly disturbing. Jessica realizes that Chauncey is much more than just a toy...

Imaginary
Directed by Jeff Wadlow
Written by Jeff Wadlow, Greg Erb, Bryce McGuire, Jason Oremland
Produced by Jeff Wadlow, Jason Blum
Starring DeWanda Wise, Tom Payne, Betty Buckley, Taegen Burns, Pyper Braun, Matthew Sato, Veronica Falcón
Cinematography : James McMillan
Edited by Sean Albertson
Music by Bear McCreary
Production company : Blumhouse Productions
Distributed by Lionsgate (United States), Metropolitan FilmExport (France)
Release date : March 6, 2024 (France), March 8, 2024 (United States)