VideoGames - FC x Nike : a gaming event on the Champs Elysées

By Mulder, Paris, Nike House Of Innovation, 21 january 2024

On that wintry Sunday, the Nike House of Innovation was abuzz with excitement. January 21, 2024 marked the advent of an event merging the virtual and the real, electronics and leather: the perfect union between soccer and gaming, orchestrated by Nike.

In this showcase of innovation, the TOTY (Team Of The Year) was celebrated under the auspices of the EA SPORTS FC 24 game. The scent of competition was in the air, as was the atmosphere, mixing the excitement of video game creators with the exploits of female soccer players such as Sakina Kerchaoui and Grace Geyoro, who stopped by to chat with the many participants in the event.

From 4pm to 8pm, the space was transformed into a digital playground, offering participants total immersion. PS5 consoles unleashed virtual roars, as fierce competitors battled it out in frenzied tournaments. Nike's new Phantom GX and Phantom Luna came to life in a soccer boot test session, revealing their magic on the virtual turf.

At the heart of the event, an intimate interview with Grace Geyoro added a human touch to this technological celebration. The enlightened voices of Bruce Grannec, Brak and Quento accompanied this digital symphony, transforming every moment into an unforgettable experience.

The EA Sports FC 24 game, presented with great fanfare, revealed its genesis and evolution. Stunning graphics, innovative PlayStyles and HyperMotion V technology created a dynamic tableau in which the virtual merged with the real. Soccer icons, from Erling Haaland to Pelé, adorned the cover, bearing witness to a new videogame era.

Through this blend of digital elements and real talent, Nike once again demonstrated its ability to build bridges between worlds, fusing the art of video games with the grace of sport. In the shadow of electronics, another creation was in the spotlight: Nike's Phantom GT. Their bold design, reminiscent of the Hypervenom, seduced with its allure and functionality. The soft, lightweight knit lining hugged the foot like a sock, offering unparalleled comfort.

Generative Texture, woven into every relief, gave the shoe a natural grip, belying initial fears. The player thus found himself in total control, where touching the ball became a sensory experience. A veritable ballet of style and performance, the Phantom GT symbolized the union of technology and tradition. Available in high and low versions, it promised a journey to the heart of the game, where every movement was a mastered dance.

This event at the Nike House of Innovation transcended the boundaries between the physical and virtual worlds. An event where the click of controllers met the echoes of cleats, where digital innovation married the passion of sport. Nike, as conductor of this harmony, once again asserted its role as architect of a future where the real and the imaginary merge with elegance.

You can see our photos on our Flickr page

Photos and video : Boris Colletier / Mulderville