Events - M&M's World Store in New York: A Sweet Experience

By Mulder, New York, Manhattan, 16 october 2023

M&M's World Store, located in the heart of New York City, is a candy lover's paradise. Situated in the bustling Times Square, this colorful, four-story emporium dedicated to the iconic candy-coated chocolates is a must-visit for tourists and locals alike. In this essay, we will explore the M&M's World Store in New York, delving into its history, design, unique attractions, and the overall experience it offers to visitors.

The M&M's World Store concept was first introduced in 2000 by Mars Retail Group. Since then, it has expanded to various locations worldwide, including Las Vegas, London, and Orlando, with the New York City store being one of the most popular. The store's inception was driven by the idea of creating a unique and immersive brand experience for M&M's enthusiasts while showcasing the candy's colorful and iconic image.

M&M's World Store in New York is an architectural masterpiece, designed to captivate visitors from the moment they step inside. The exterior is adorned with a massive LED billboard displaying M&M's in various vibrant colors, serving as a beacon that draws people in. The store's interior is equally impressive, with bright, rainbow-colored walls, floors, and ceilings that reflect the brand's playful and whimsical nature. The thematic design and decor make it feel as if you've entered a world of M&M's.

One of the store's primary attractions is the extensive selection of M&M's products. Here, visitors can find M&M's in an array of colors and flavors, including limited edition and exclusive options. The bulk candy wall, where customers can mix and match their favorite colors, is a particularly popular feature. Beyond the candies themselves, the store offers a range of M&M's branded merchandise, from clothing and kitchenware to accessories and toys, making it an ideal place to find unique gifts.

The store also features interactive experiences, such as the "Personalized Printer" where visitors can have their names or custom messages printed on M&M's, adding a personal touch to their candy purchase. The "Wall of Chocolate" is another attraction, allowing visitors to watch the chocolate-making process and gain insight into how these delectable candies are produced.

The fourth floor houses the M&M's World Gigantic Wall of Chocolate, where visitors can witness the journey of an M&M from inception to packaging. This behind-the-scenes view is not only educational but also captivating for all ages.

A visit to M&M's World Store in New York is more than just a shopping trip; it's an immersive experience. The vibrant colors, interactive attractions, and the sheer variety of M&M's products create an environment that stimulates the senses and brings out the inner child in everyone. Whether you're a candy connoisseur or just looking for a fun outing in the city, the M&M's World Store offers an unforgettable experience.

M&M's World Store in New York City is a symbol of the brand's enduring popularity and innovative marketing. It has successfully transformed a simple candy into a cultural phenomenon and a memorable tourist destination. The store's rich history, vibrant design, unique attractions, and overall immersive experience make it a must-visit location for anyone exploring the heart of the Big Apple. It's a place where dreams are as colorful as the M&M's themselves, and it will continue to be a sweet landmark in the city that never sleeps.

You can discover our photos in our Flickr page

Photos : Boris Colletier / Mulderville