Convention - SDCC 2023 : Discover the Hasbro vault

By Mulder, San Diego, 22 july 2023

Hasbro is a prominent toy and board game company known for producing popular franchises such as Transformers, My Little Pony, G.I. Joe, Marvel, Star Wars, and many others. During San Diego Comic-Con (SDCC), Hasbro typically has a significant presence with a booth showcasing their latest toys, action figures, board games, and collectibles. 

The Hasbro Vault at SDCC is usually a highly anticipated attraction for attendees, as it offers a chance to get a first look at upcoming product releases, exclusive items, and limited-edition collectibles. Fans of various franchises have the opportunity to interact with Hasbro representatives, participate in product demonstrations, and sometimes even get autographs from creators and designers.

At the Hasbro Vault, attendees may find exciting displays of new action figures, playsets, board games, and other merchandise. Exclusive items are often available for purchase, and they can be highly sought after by collectors due to their limited availability.

Hasbro is hosting The Vault: A Hasbro Pulse Store at the Sparks Gallery (530 Sixth Avenue) so fans can purchase Hasbro Pulse’s best-selling products and select convention exclusives. To purchase the SDCC convention exclusives, you must present a valid convention badge. Limit two per customer. While supplies last. Also, view displays of some of the most iconic products to celebrate Hasbro’s 100th Year Anniversary. 

Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including Magic: the gathering, Dungeons & dragons, Hasbro Gaming, NERF, Transformers, PLAY-DOH, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. 

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Photos and videos  : Boris Colletier / Mulderville