Convention - SDCC 2023 : AMC Networks' Anne Rice Immortal Universe fan experience and activation

By Mulder, San Diego, Hilton San Diego Gaslamp Hotel, 19 july 2023

AMC Networks graciously invites you to embark on a captivating journey into Anne Rice's Immortal Universe at San Diego Comic-Con. Entitled The Street of Immortality, this event pays homage to iconic literary works such as Interview with the Vampire and Mayfair Witches."Drawing inspiration from the most remarkable offsites in SDCC's history, this immersive experience offers attendees a dynamic choose-your-own-adventure setting, brimming with engaging activities and tantalizing secrets yet to be uncovered. The organizers have masterfully kept the details of the delightful swag offerings a well-guarded secret, adding an element of anticipation to the experience.

Upon stepping into this enchanting world, participants find themselves transported to a dimly lit speakeasy, where the enigmatic mysteries of Storyville begin to unfold, shrouded in the allure of a mysterious crimson elixir that promises the gift of immortality. The town itself has been meticulously crafted to mirror the evocative settings from Anne Rice's literary tapestry, brought to vivid life by a cadre of talented actors and live performers. Attendees can discreetly engage with characters who surreptitiously observe the neighborhood's affairs, unleash their musical prowess on the piano, or converse with a diverse array of artists and even local law enforcement.

While this enthralling experience is undoubtedly a haven for devoted fans, it also warmly welcomes newcomers to "Interview with the Vampire," beckoning them into an intricately designed world replete with meticulous attention to detail and an ambiance that perfectly encapsulates the essence of the source material. An illuminating pre-show acquaints newcomers with the intricacies of the universe, setting the stage for an immersive journey enriched by delectable beignets and a delightful selection of refreshments.

The activation's nighttime allure, evident during the press preview, is slightly offset by its operating hours from 11 am to 7 pm on Thursday through Saturday. This timing may pose an early start for those who relish nocturnal adventures.

Despite the reservation tickets being sold out, there remains a glimmer of hope for eager participants, as additional tickets are released each morning at the Sails Pavilion. For those who stand by in the standby line, the chance to partake in this tantalizing glimpse of an immortal existence remains a distinct possibility. The meticulous fusion of thematic brilliance, immersive engagement, and enticing swag firmly establishes "The Street of Immortality" as a frontrunner for the most captivating offsite at San Diego Comic-Con. AMC Networks once again demonstrates its profound connection with its devoted fan base by orchestrating such an unforgettable and exceptional experience.

In light of the absence of a dedicated panel for AMC's Interview with the Vampire at the annual international comics convention, fans are not bereft of an opportunity to explore Anne Rice's Immortal Universe. Within the Hilton Gaslamp Terrace, the transformation into "The Street of Immortality" offers a portal to both the enchanting realms of "Interview with the Vampire" and "Mayfair Witches." Interactive theater stations invite visitors to immerse themselves within the narratives, providing thoughtful tokens to cherish as keepsakes.

Devotees of Anne Rice's work will find The Street of Immortality to be a realm of unparalleled immersion, where they can walk in the footsteps of characters from "Interview with the Vampire." The metamorphosis of a downtown San Diego hotel's terrace into a captivating New Orleans-inspired street facilitates engaging interactions with characters against the backdrop of iconic locales like the Hotel Iberville and Nawlins Records. Although advance ticket reservations are fully subscribed, a glimmer of possibility remains for those without reservations, as a standby line offers a potential avenue for admission, though it comes without a guarantee.

You can discover our photos on our Flickr page : here and here

Photos and videos  : Boris Colletier / Mulderville