Convention - SDCC 2023 : Discover the Jada Toys booth

By Mulder, San Diego, Convention Center, 19 july 2023

Jada Toys is a manufacturer of die-cast model cars, action figures, and other collectible toys. They are known for their various product lines, including the "Jada Nano Metalfigs" series, which features miniature figures of popular characters from franchises like Marvel, DC Comics, Disney, and more.

At San Diego Comic-Con, Jada Toys had a booth in the exhibition hall where they showcased their latest products and upcoming releases. The booth would likely be adorned with displays of their die-cast model cars, action figures, and other collectibles. Visitors to the booth could browse and purchase these items, and sometimes, Jada Toys may offer exclusive SDCC-only items or limited-edition collectibles that are only available at the convention.

The booths in SDCC had displays featuring a wide range of toys, action figures, collectibles, playsets, and other merchandise related to popular franchises. These displays are often creatively designed to catch the eye of attendees and draw them in. Many booths offer SDCC-exclusive or limited-edition toys that are only available at the convention. These items may have special packaging, unique paint schemes, or rare characters, making them highly sought-after collectibles. Some booths have interactive elements, such as demo areas where attendees can try out new toys or play exclusive games. Interactive displays and photo opportunities with life-size statues of popular characters are also common. 

Booths often reveal previews of upcoming toy lines, figures, or merchandise. This allows fans to get a glimpse of what's to come and generates excitement for future releases. To generate buzz and excitement, booths may organize contests, giveaways, and special promotions for attendees. These activities add to the overall experience and encourage participation. Attendees have the opportunity to purchase toys and collectibles directly from the booth. Depending on the popularity of certain items, there might be long lines or time-limited sales for exclusive products.

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Photos : Boris Colletier / Mulderville