EnglishConvention - SDCC 2023 : Discover Funkoville
By Mulder, San Diego, Convention Center, 21 july 2023
“For 25 years, Funko has been a fan-first company,” said Brian Mariotti, Chief Executive Officer of Funko. “This is why San Diego Comic-Con is a pinnacle moment for us every year, as it provides the opportunity to create memorable moments for our fans through larger-than-life activations. With the Funkoville booth being twice as big this year, we look forward to offering an even better way for fans to immerse themselves in their favorite fandoms.”
Funko is coming back to San Diego Comic-Con BIGGER and better than ever! This year's Funkoville (Booth #5341) experience is double the 2022 footprint, including Funko Games, Loungefly, Mondo and more. Leaning into innovation and Funko's 25th anniversary, the newest addition to Funkoville includes a Blockbuster Rewind video store, allowing fans to jump back to the '90s and relive the nostalgic experience of visiting their neighborhood store as they browse and purchase the company’s new, innovative collectibles based on iconic films. The throwback experience showcases the first collection of the new VHS-themed collectibles, Rewind.
Fans will be able to journey through the streets of Funkoville to discover new interactive experiences, brand storefronts and more in the “funnest city in the USA!” Fan-favorite shops, including a donut shop, bowling alley, Loungefly boutique and Mondo gas station will welcome fans and serve as the go-to destination for new and exclusive pop culture collectibles. Funko will also offer fans the coolest Con exclusives from beloved lines on-site and via Funko.com, FunkoGames.com, Loungefly.com, and Mondoshop.com.
A new addition to Funkoville, the Blockbuster Rewind video store, allows fans to time travel to the 90s and relive the nostalgic experience of visiting their neighborhood’s local video store as they browse and purchase the company’s new, innovative collectibles based on iconic films. The throwback experience showcases the first collection of the new VHS-themed collectibles in collaboration with Blockbuster.
The San Diego Comic-Con Funko booth is a vibrant and highly anticipated attraction that showcases the whimsical and collectible world of Funko Pop! vinyl figures. As one of the most prominent exhibitors at the renowned Comic-Con event held annually in San Diego, California, the Funko booth has become a mecca for fans and collectors seeking to explore the vast array of iconic characters and franchises immortalized in the distinctive Funko Pop! style.
Approaching the Funko booth, attendees are immediately greeted by an explosion of color and an overwhelming sense of nostalgia. The booth's exterior is adorned with larger-than-life displays featuring towering Funko Pop! figures, capturing the essence of beloved characters from movies, TV shows, comics, and more. This visually captivating setup sets the tone for the excitement that awaits inside.
Upon entering the booth, visitors are transported into a whimsical and immersive environment that celebrates pop culture in all its forms. The Funko booth's interior is meticulously designed and organized to showcase the incredible diversity and breadth of the Funko Pop! collection. Rows upon rows of Pop! figures line the shelves, each meticulously crafted to capture the essence of the characters they represent.
Funko Pop! figures are renowned for their distinctive design aesthetic, characterized by oversized heads, beady eyes, and adorable, chibi-like proportions. This unique style has become a hallmark of the Funko brand and has captivated fans worldwide. The booth offers an unparalleled selection of Pop! figures, covering a vast range of franchises and genres, ensuring that there is something for everyone.
The Funko booth is a treasure trove for collectors, with rare and exclusive figures often released exclusively at Comic-Con. These limited-edition Pop! figures, often adorned with special accessories, variant designs, or packaging, are highly sought-after by fans and collectors alike. The booth provides an opportunity for attendees to acquire these exclusive items, making their visit a truly special and memorable experience.
In addition to the expansive Pop! figure selection, the Funko booth also features other Funko products and merchandise. Attendees can explore a wide range of Funko products, including apparel, accessories, keychains, and more. The booth often showcases upcoming releases and unveils new collaborations, generating anticipation and excitement among fans.
The Funko booth is not just a retail space; it's a hub for community and shared experiences. It serves as a gathering place for fans to connect, share their love for Funko, and celebrate their favorite franchises together. Throughout the event, the booth hosts signings, meet-and-greets, and interactive experiences with artists, celebrities, and industry professionals, fostering a sense of camaraderie and creating lasting memories for attendees.
Comic-Con also provides a platform for Funko to showcase its creative partnerships and collaborations with various licensors. The booth often features exclusive reveals, giving fans a first look at upcoming releases and unique collaborations. These partnerships bring to life characters from beloved franchises, allowing fans to expand their collections and express their fandom in new and exciting ways.
The San Diego Comic-Con Funko booth is a testament to the enduring appeal of collectibles and the power of nostalgia in popular culture. It celebrates the joy of collecting and the shared experiences that arise from connecting with like-minded fans. For attendees, it offers a unique opportunity to immerse themselves in a world of beloved characters and franchises, as well as a chance to add new treasures to their collections.
Whether you are a dedicated Funko collector, a pop culture enthusiast, or simply someone looking to relive childhood memories through collectibles, the Funko booth at San Diego Comic-Con promises an extraordinary experience. It embodies the spirit of fun, creativity, and community that has made Funko Pop! figures a global phenomenon. It is a celebration of the characters, stories, and shared experiences that bring
Funko Loungefly - interview Liz DeSilva, SVP of Creative, Innovation & Vision
Funko Mondo - interview Hector Arce Vinyls and Peter Santa Maria Collectibles + Posters
Funko Pop yourself experience - interview Johanna Gepford, SVP Direct to Consumer
You can discover our photos on our Flickr page
Photos and video : Boris Colletier / Mulderville