Exhibition - Summer of loungefly event showcasing newest collections

By Jeremy Wilson, Los Angeles, Goya Studious, 13 august 2022

Once there, you were immediately taken with a photo backdrop with a beach chair and an archway.  Behind it is some of the newest products of Loungefly.

Another activation was showing off bags and wallets with the logos of the Los Angeles Dodgers and San Diego Padres baseball teams.  You could pose with a mini-bat emblazoned with the Loungefly logo.   Once you move inside, there are a range of backdrops and activations for some of the newest licenses Loungefly has, including Sanrio and Hello Kitty, Lisa Frank, and the Care Bears.  Each product line has some of Loungefly’s signature designer mini-backpacks, and can include wallets, pins, and apparel.  

I spent a bit of time talking with a representative of Stitch Shoppe.  They were formed in the last couple of years and found success despite the pandemic, and joined the Funko umbrella of companies.  They specialize in coordinated apparel, bags, and pins.  Additionally, their clothing is plus-size friendly (up to 4XL) and is made of fabrics sturdier than cotton and some spandex to help accentuate curves.   A range of foods were handed out as well, including Sanrio-themed donuts, ice-cream, popcorn and pretzels for the baseball activation, and some coffee!

No activation event would be complete without a pop-up store to sell all fo the merchandise found inside. Which product are you the most excited about?  Which license do you want to see more products from?  Let us know in the comments below and show off what Loungefly products you have in your collection! Loungefly : Summer of loungefly event showcasing newest collections

Summer of Loungefly is a multifaceted brand experience celebrating the latest summer offerings on August 13. Hosted at Goya Studios (1541 N Cahuenga Blvd., Los Angeles, CA 90028), the event allows fashion and pop culture enthusiasts to immerse themselves in all things Loungefly™ and Stitch Shoppe, the brand’s first high-end apparel line, with fan-favorite collections that showcase Lisa Frank, Care Bears™, Sanrio, Disney and more.

“At Loungefly, we always aim to blend fashion and fandom through our whimsical designs and innovative creations, which is why we’re so excited to finally announce  ‘Summer of Loungefly,’ the biggest event we’ve ever held,” said Liz DeSilva, Vice President of Creative at Loungefly. “Fans, old and new, will be able to experience Loungefly collections in a way that’s never been done before through extravagant photo areas and themed activities inspired by our latest summer lineups.”

Taking place in the heart of Hollywood, Loungefly transforms the iconic event space to feature six colorful, over-the-top areas, each representing a different summer collection. The designated sections will not only provide fans with interactive photo opportunities but offer themed snacks for guests to enjoy, including cotton candy in the rainbow Care Bears space and special character appearances throughout. 

 “Summer of Loungefly” have a beach-themed lounge area with deckchairs, high tables, ice cream and coffee, as well as unique displays in each branded section featuring shoppable Loungefly products.  “Loungefly continues to grow and expand its footprint among the most iconic properties, creating a unique and unrivaled space for itself within the pop culture and fashion industries,” said Brian Mariotti, Chief Creative Officer at Funko. “Featuring iconic brands like Lisa Frank and Care Bears to some of the biggest names in the industry like Sanrio and Disney, the ‘Summer of Loungefly’ event will feature surprises around every corner.”

Known for its intricately designed backpacks, wallets, totes and crossbody bags, apparel, collectible enamel pins and other small accessories, Loungefly’s thoughtfully curated collections tell wearable stories inspired by the most beloved properties in the world. Crafted with care and precision - leaving no detail overlooked - fans find value in every stitch as bag zippers to custom linings showcase their authentic passion for the fandom that they proudly wear.

Since becoming part of the Funko family in 2017, the Loungefly brand has expanded with Stitch Shoppe, their first high-end apparel line promoting body positivity (offering sizes XS to 4XL). 

Loungefly is a consistent source of collectible fashion for fans of all kinds. Well known for innovative licensed accessories – including Disney, Hello Kitty, Harry Potter, Pokemon, Marvel, Star Wars, Peanuts and more – we know that everyone is a fan of something, and we have something for everyone. From casual fans to major collectors, our mission is to provide our ever-growing loyal community with innovative and whimsical designs that allow them to express whatever fandom they’re a part of in their everyday wardrobe. Started in a small warehouse in 1998, Loungefly has become a premiere fan-focused accessory company known for quality and design. Based in sunny Southern California, Loungefly is available online, in specialty stores, boutiques, and e-commerce sites worldwide.

You can found our photos on our Flickr page

Photos and videos : Jeremy Wilson / Mulderville

(Source : press release)