Lego - Exhibition 90 years of creativity : We discovered this superb exhibition before its opening

By Mulder, Paris, Galerie Joseph, 05 july 2022

To celebrate its 90th anniversary, the Lego group has unveiled a unique exhibition in the heart of Paris! Open to the public from July 6 to September 25, it will invite young and old to travel to the heart of the LEGO universe and participate in many creative workshops. We had the chance to discover this superb exhibition the day before its opening and we appreciated not only the setting up in this superb place but also the educational side of this exhibition notably through a course retracing the history of Lego from 1932 to our days.

90 years ago, Ole Kirk Kristiansen, a Danish carpenter was creating a range of small wooden toys in his workshop in Billund, Denmark. What he didn't know was that the Lego Group would become one of the world's largest toy companies and inspire millions of children to play each year. To celebrate its anniversary, the LEGO® Group is transforming the world into a giant playground and unveiling a never-before-seen exhibition in the center of Paris. Fans of all ages will discover the behind-the-scenes history of the brand in a fun and participatory event celebrating 90 years of creativity.  Galerie Joseph is proud to welcome the LEGO® brand in one of its most beautiful places in the capital and to accompany it in the realization of such an event.

During this unmissable exhibition, visitors can discover rare archival pieces, dating back to the creation of the brand, as well as iconic building sets, novelties and giant LEGO® brick creations created for the occasion. Traveling through the different universes, from Lego Duplo to Lego City, Lego Friends, Lego DOTS, Lego NINJAGO, Lego Technic, Lego Minecraft, LEGO Jurassic World, Lego Star Wars, Lego Ninjago, Lego Super Mario, Lego Harry Potter, Lego Marvel, Lego DC Batman, and the Lego Adult Universe, everyone will be able to find their favorite characters and adventures! All of this will be staged in a colorful and creative decor to fill your eyes. Not to mention an original dive into the history of the brand, in a space dedicated to its evolution and the key dates that have made it, even today, a timeless playmate.

The Lego Group is convinced that learning is best done by having fun, and this exhibition is no exception to the rule! Discovering the history of the brand and its commitments is good, doing it while playing is better! Fun and interactive activities will be offered throughout the visit.

Visitors can thus :
- Participate in the creation of a collaborative work in Leo DOTSTM, by lining a wall with small colored tiles.
- Assemble the friction car of their dreams before testing it on a giant springboard; will it stand up to takeoff?
- Attempt to pull off the most impressive stunt in Lego City's loops with their Stuntz motorcycle.
- Learn to write their first name in Braille using the Lego Braille Bricks play system for visually impaired children and learn how to use them.
- Take the Lego "90 seconds" challenge to build a Lego building.
- Several spaces and giant models will be available to visitors to immortalize their visit!
- The youngest ones will even be able to sit in a pool of Lego Duplo bricks!

The brick and the mythical Lego miniature inspire the most extraordinary creations. Today's and tomorrow's builders can let their imagination run wild. It is thus quite naturally that artists take possession of the brand every day to imagine unique works. Lego is now anchored in the world of art and pop culture.

For this exhibition, five artists have given free rein to their creativity and will exhibit in a dedicated space, their creations freely inspired by Lego bricks.
- Lenz, known for his works in Lego pixel-bricks
- Jan Vormann, famous for his Lego bricks assemblies used to fill damaged walls
- M'Brick and his three-dimensional paintings using all kinds of Lego pieces.
- LEGO to the party, which offers reinterpretations of the iconic Lego figurine
- Nicolas Bianco, with his work around marble and gold. 

Of course, visitors will also contribute in their own way, with participative works, to invite everyone to discover new ways to use the Lego brick. 
In addition to the workshops, the product worlds and the impressive works, the Lego 90 Years of Creativity exhibition will be an opportunity to explore lesser-known aspects of the brand, such as its commitments to inclusion and environmental responsibility. Indeed, for 90 years, the strong values and the diversified offer of the Lego brand have made it the accessible and transgenerational brand it is today. Thus, thematic areas will be dedicated to the brand's environmental commitments, such as the creation of bricks made of vegetal plastic or the brand new prototype of recycled plastic bricks, as well as to its initiatives in terms of diversity and inclusion. From Braille bricks to the creation of audio assembly instructions and the diversity of characters represented by the minifigures, everyone will be able to immerse themselves in the many ideas that allow the Lego Group to inspire all the builders of tomorrow.  This whole universe of creativity, inclusiveness and diversity will be discovered for the first time and in an immersive way through a new playground!

You can discover our selection of photos on our Flickr page

Photos and video : Boris Colletier / Mulderville

(Source : Press release)