Netflix - Stranger Things Season 4: We visited the concept store in Paris

By Mulder, Paris, Quiksilver concept store, 26 may 2022

Iconic surf-lifestyle brand Quiksilver recently announced its exclusive collaboration with the second most popular series in Netflix history. The first capsule of this collaboration: 1986, was unveiled last Friday at the opening of the Quiksilver pop-up.

For the past three years, Quiksilver and the Netflix costume team have worked closely together. They delved into the Quiksilver archives, bringing the brand's most iconic pieces to life through this collaboration. They created pieces for the characters of Stranger Things, which will be available for purchase by consumers for the first time. The official Quiksilver x Stranger Things 4 collections will include exclusive Quiksilver pieces inspired by the Quiksilver archive from the 1980s and merchandise worn by the cast throughout the series.

1986: Resurrecting iconic designs from the 80s, this collection puts a modern spin on the Quiksilver collection archive. This Quiksilver x Stranger Things capsule brings back designs from a time when surf culture was at its peak, with pop prints and a total rock'n'roll spirit.

"Working closely with the costume designers on Stranger Things has been a unique and special collaborative journey," says Andrew Henry, product manager at Quiksilver. "We were able to revive classic styles from the 1986 and 1987 Quik archives to align with Stranger Things 4, creating specific clothing for the cast and consumers. We're thrilled to tell the Quiksilver story through this season of Stranger Things and reach a new audience through the lens of a series they know and love."

"Quiksilver was an integral part of California fashion in the 1980s," says Stranger Things costume designer Amy Parris, "The show is so true to that time period, it made sense to infuse Quiksilver archival pieces this season. I hope the clothes will resonate with a younger audience, who are inspired by the fashion of the era, and bring back fond memories for viewers who followed fashion in the 80s."

To celebrate this exclusive collaboration, a Quiksilver pop-up store opened its doors on May 20th, 44 rue du temple, Paris 4th. It will remain open for 1 month, Monday to Saturday from 11am to 7pm and Sunday from 2pm to 7pm.

Quiksilver is an iconic board sports brand of Boardriders, Inc. founded by a group of passionate surfers in Australia in 1969. True to its unique lifestyle, Quiksilver considers passion, authenticity and innovation to be core values. The brand identity represented by its logo, a mountain in a wave, symbolizes its attachment to boardsports and their playgrounds, the sea and the mountains. Quiksilver develops products ranging from sportswear to accessories and equipment. Quiksilver is also intimately associated with the best athletes and the greatest events in the history of board sports.

Synopsis: 
It's been six months since the Battle of Starcourt, which brought terror and destruction to Hawkins. Struggling with the aftermath, our group of friends are separated for the first time - and navigating the complexities of high school hasn't made things any easier. In this most vulnerable time, a new and horrifying supernatural threat surfaces, presenting a gruesome mystery that, if solved, might finally put an end to the horrors of the Upside Down.

Stranger Things
Created by The Duffer Brothers
Starring Winona Ryder, David Harbour, Finn Wolfhard, Millie Bobby Brown, Gaten Matarazzo, Caleb McLaughlin, Natalia Dyer, Charlie Heaton, Cara Buono, Matthew Modine, Noah Schnapp, Sadie Sink, Joe Keery, Dacre Montgomery, Sean Astin, Paul Reiser, Maya Hawke, Priah Ferguson, Brett Gelman, Jamie Campbell Bower, Eduardo Franco, Joseph Quinn
Composers : Michael Stein, Kyle Dixon
Executive producers : The Duffer Brothers, Shawn Levy, Dan Cohen, Cindy Holland, Brian Wright, Matt Thunell, Karl Gajdusek, Iain Paterson
Cinematography : Tim Ives, Tod Campbell, Lachlan Milne, David Franco, Ricardo Diaz
Editors: Dean Zimmerman, Kevin D. Ross, Nat Fuller, Katheryn Naranjo
Production companies : 21 Laps Entertainment, Monkey Massacre
Distributor : Netflix Streaming Services
Release : Original network : Netflix
Running time : 63-98 minutes

photos and video : Boris Colletier  / Mulderville

(Source : Press release)